The Design Process of the Rams New Uniforms – Behind the Scenes

Hear from the designers of Nike and Riddell about the ideation and creation of the Rams new helmets and uniforms.

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50 Comments

  1. Chuck Norris on June 26, 2020 at 9:15 pm

    This is what happens when you outsource this work to nike, what a shame

  2. Cesar Rivera on June 26, 2020 at 9:16 pm

    I love the Rams & forever support them but I just can’t get over how tacky these uniforms look.

  3. will ham on June 26, 2020 at 9:17 pm

    They didn’t pay respect to the past at all. Total disappointment won’t ever buy anything with the new logo or redesign

  4. Alswanny1 Yeeet on June 26, 2020 at 9:17 pm

    Is it weird that we have one bad season then we git rid of a lot of our good players like Greg zurlein,brandin cooks,tod gurley,and Dante Fowler jr?

  5. VCR Time Machine on June 26, 2020 at 9:19 pm

    These uniforms are the quintessential argument for the truth that just because something is "modern" that doesn’t mean it is better. It’s always the people who design uniforms who think, "We have to make something new." Most fans wanted the "throwbacks" to return as the primary uniform. So sad.

  6. tonytigeer on June 26, 2020 at 9:20 pm

    This presentation simply showed the hubris of the Nike design team. I could only imagine what this group of Nike artists would have done to the timeless Raider, Cowboy or Packer logo’s. Erick Dickerson was right that the logo, uniform design is not meant for the old die hard Ram fans but aimed toward the younger generation.

  7. Khaotic Intent on June 26, 2020 at 9:21 pm

    As a fan of the rams since I was a child in the 70’s, these new uniforms are a HUGE disappointment to me, especially after the tease of the blue and white helmet… I may have to start rooting for the chargers, at least they modernized a classic uniform set…

  8. Matt Kiebach on June 26, 2020 at 9:22 pm

    Worst design for an NFL team I’ve ever seen Kevin Demoff is a disappointment!!

  9. BubbaCrane on June 26, 2020 at 9:23 pm

    No video on the new logo huh? They’d probably disable likes and comments on that video.

  10. Rich Krupp on June 26, 2020 at 9:24 pm

    No one is going to loot for these ugly third world uniforms! Its very simple use the 1950’s and 1970s Rams uniforms. Thats It!! That would have been a hit with anyone with eyeballs. These designers like the current ownership and staff are CLUELESS about The Rams History in LA.

  11. Raul Avila on June 26, 2020 at 9:25 pm

    I know street artist in L.A. that could’ve came up with a much better design! The new logo looks like a caricature from a disney movie. Rams were starting to get some traction with the fan base here in Los and then they do this.. Smh. Rams went to the wrong group of people for input.

  12. will ham on June 26, 2020 at 9:29 pm

    Hey Rams listen to your Fans! These suck and we aren’t buying them. They ruined the Horn and no respect of past shut your mouth. So ugly. Childhood team ruined

  13. WildCard390 on June 26, 2020 at 9:30 pm

    Ship my jersey sooner

  14. Raymond Flores on June 26, 2020 at 9:32 pm

    Fire everybody in this video LOL

  15. Jimmy Steed on June 26, 2020 at 9:35 pm

    Awful

  16. Ross Myers on June 26, 2020 at 9:36 pm

    Very bad idea! The rams horns and colors look terrible! They made them look really strange. They’ve got to go back to the old uniforms!

  17. Matt Gee on June 26, 2020 at 9:38 pm

    These redesigns are just got garbage

  18. Spencer Berklite on June 26, 2020 at 9:41 pm

    ANYTHING but the gradient 😪

  19. Jimmy Steed on June 26, 2020 at 9:43 pm

    Ugly uniforms

  20. KiD WiZ on June 26, 2020 at 9:44 pm

    These unis are easily the ugliest lol

  21. Richard Adorno on June 26, 2020 at 9:44 pm

    Ex fans from St. Louis are laughing at this garbage. How many times can you screw up a classic look. The 80’s Rams uni’s were fresh those Nike scrubs from Oregon Fucked it all up.

  22. Martin Herrera on June 26, 2020 at 9:44 pm

    They are so in denial! 🤦‍♂️ Unis are 🗑

  23. Charles Pritt on June 26, 2020 at 9:46 pm

    What should keep Mcclard up at night is the fact you ripped off Angelo State University’s identity with the new logo and patted yourselves on the back like it was something actually cutting edge and novel.

  24. ASMR with D and Steve on June 26, 2020 at 9:48 pm

    I’m your biggest fan

  25. New Lion on June 26, 2020 at 9:48 pm

    WOW these guys are blind lol. I’ve only heard one ram fan say theyr "ok", the rest hate the unis & the logo.

  26. Josh Galvan on June 26, 2020 at 9:49 pm

    So these are the idiots that made that dogshit uniform. The helmet is cool but thats it

  27. Scot Elizalde on June 26, 2020 at 9:52 pm

    To all the supposed Rams fans bashing our logo and colors… if you hate them that bad then go find another team with a logo that you like… the helmets and colors are definitely forward concepts and they will surely make changes in years to come but to hear all these sorry rams fans imploding on the team reminds me of the early nineties and it’s
    Déjà vu al over again… Rams fans have always been about quality over quantity anyways… so if you don’t want to get behind this new look and this team then leave.. Rams For Life!

  28. sogdo 김준기 on June 26, 2020 at 9:53 pm

    Our brand is ruined

  29. C L on June 26, 2020 at 9:55 pm

    consider asking fans…. you like fans. you have plenty of creative designers in Los Angeles and endless possibilities. why not Gold Plaid?

  30. Larry Aldama on June 26, 2020 at 9:55 pm

    They didn’t designed them very well?

  31. J R on June 26, 2020 at 9:56 pm

    Uniforms straight up ass

  32. Naren on June 26, 2020 at 9:56 pm

    4:44 :’(

  33. Guillaume Tardieux on June 26, 2020 at 9:56 pm

    That’s just an horrendous job, period !!! Waste of time … it’s not because you redefine logo, colors and design that you end up with a better result !!! … just go back to the 80’s design !!!

  34. Miss Bomba Claudie TV on June 26, 2020 at 9:58 pm

    The helmet is dope but the uniform is not.

  35. RedHannya on June 26, 2020 at 9:59 pm

    The new broken horn design sucks SO MUCH that you MF’s didn’t even bother wrapping them around on the shoulder sleeves like they should. DEPRESSING we now have a generic half ring looking yellow stripe and not ONE new setup you revealed has the horns on the jerseys… like fans WANT!!!! Did we really trash our color rush uniforms for this bullshit?? Say what you want about the color rush being too much yellow, at least the overall design respected the past while still being new and modern. I love how proud these clowns act hyping this shit up too…. When you’re actually just ruining a teams iconic look. 🖕

  36. A M on June 26, 2020 at 9:59 pm

    Los Angeles Chargers r the true actual original L.A born team and back playing in the original birthplace L.A ⚡️🏈
    The Rams were born in Cleveland

  37. Eric Corona on June 26, 2020 at 10:00 pm

    You do not have a rear view mirror? That’s a sure way to continue to make mistakes and not learn.

    This is such a disappointment. I teach high school. When the logo was leaked, the kids had a field day trashing how terrible it was. The kids who liked the Rams were very worried.

    Then the logo is verified and we see the new uniforms and helmet. The teenagers let me have it on the Zoom lessons about how embarrassingly bad this gear is. The kids said they would have to be paid A LOT of money just to put any of this gear on. The kids who love the Rams said they will have to be quiet about liking the Rams since it is now something to be made fun of.

    Great job pushing away our new fans.

  38. Martin Barba on June 26, 2020 at 10:01 pm

    New unis suck!!!

  39. Greg Brown on June 26, 2020 at 10:02 pm

    The logo is ugly !

  40. Matthew Morey on June 26, 2020 at 10:02 pm

    Booooooooooooooooooooooo

  41. Leslie Koerner on June 26, 2020 at 10:03 pm

    I’m a Ram fan since ‘61, the uniform looks European not American and the horns are not solid and project strength but actually look shattered and broken. Classic blue and white 4me

  42. F Contreras on June 26, 2020 at 10:04 pm

    Every single person in this video needs to be fired including demoff!

  43. will ham on June 26, 2020 at 10:05 pm

    These people ruined the rams Logo and Uniform. A bunch of nerds were put in charge to ruin a great uniform.

  44. J Griff on June 26, 2020 at 10:07 pm

    Nike just needs to stop doing NFL jerseys they’re terrible at it

  45. Father and son gaming Ibarra on June 26, 2020 at 10:07 pm

    What a joke!..

  46. boiledegg boi on June 26, 2020 at 10:07 pm

    The worst part is that no matter how much were gonna tell them to change the unis and the logo they still won’t listen to us. They are completely in denial and don’t give a shit about the fans.

  47. ELO_forever on June 26, 2020 at 10:09 pm

    I was telling folks 3 years ago, that if Nike was the ones designing the new Rams unis they were going to be ugly AF. Unfortunately these new Rams unis that Nike created are even uglier than we feared. The only thing good about them is the color of blue Riddell came up with for the helmets. In a recent poll that ranked NFL uniforms from best to worst in appearance, the Chargers new unis came in at number 1 while the Rams new unis came in dead last. What’s even more upsetting is that Kevin Demoff told Nike here you go, no guidelines, no constraints, just come up with whatever you want. In doing so Demoff was saying to hell with history and tradition. To hell with the Rams uniforms of the past that were proven designs hat the diehard, loyal Rams fans have loved for decades, just design something based on a stupid ‘Lifestyle’ that 90% of us Rams fans who were born, raised, and have lived our whole lives in Los Angeles, could care less about that stupid ‘Lifestyle’ BS. Save that nonsense for the Touristas and the transplants. Since that new logo and the new unis were unveiled I have been barraged from friends who are constantly ragging on me about how ugly the Rams new unis are. Kevin Demoff should be ashamed of himself, and Nike should should just stick to designing the uniforms for Oregon University which are year n and year out he ugliest unis in all of sports. Needless to say I will never put my hard earned money towards these new Rams jerseys or hats with that hideous new logo on it. I’m not a Chargers fan but they nailed it with their new unis. Rams should have done the same.

  48. Adam Ramirez on June 26, 2020 at 10:10 pm

    I’m a San Diegan who happens to be an Eagles fan, but I have massive respect for the Rams and want them to everything right to destroy the Chargers and force them back to San Diego. This uniform was a step in the right direction, but so much that fans wanted was missing. I give it a 3/5, but I’m getting used to these uniforms the more I see it.z

  49. †RVSTY TEVSPOON† on June 26, 2020 at 10:11 pm

    The bone uniforms are amazing……

    Rams look futuristic now

    You guys should be happy we do not have a logo like San Francisco that’s the worst logo ever……..

    This it’s based on aries zodiac you people know nothing go riot about it an stop crying

    Go rams we the MOB

  50. Deborah Reinke on June 26, 2020 at 10:13 pm

    I am really unhappy with the
    new logo change. I am very
    disappointed with the whole
    Nike team. They look dopey,
    unenthusiastic & out of touch
    with Football all together!
    What a waste of money for
    such a bad concept. I am a
    lifelong fan of the RAMS 💙
    This is a tragedy!!

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